It's about growth. Its about consistent efforts. It's about care.
Ministry of Men is about making men believe in themselves again. Instiling a drive to become the best version of themselves, both physically and mentally.
The primary color has been choosen taking into account the brand values.
Green is the color of growth, Rejuvention, Care, Health. A Darker tone also looks manly, very military.
The brand's look and feel is classy, robust and Modern. Eyecatching in stores and on your dresser. A mass appeal dactor is also kept in the design.